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第346回 市場に注目される森永製菓の海外戦略とは episode artwork

EPISODE · Jan 8, 2017

第346回 市場に注目される森永製菓の海外戦略とは

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

以前、フジサンケイビジネスアイの特別対談シリーズ『グローバルの流儀』でも森辺一樹と対談をしていただいた森永製菓の取締役、山下充洋氏が12月29日の日経新聞で取り上げられていましたので、その記事を中心にご紹介します。ハイチュウを軸とした海外戦略によって、米国での売り上げが44％伸びているという森永製菓。その理由は何なのか、山下氏はどのような人物なのか、探ります。 global_vol346.mp3

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第346回 市場に注目される森永製菓の海外戦略とは

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