EPISODE · Jan 18, 2017

第349回販売店と代理店の違いを理解してますか？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

「ディストリビューター」という名称について、よく「販売店のことですか？代理店のことですか？」と聞かれることがあります。販売店と代理店は混同されがちですが、両者は明確に異なりますので、通訳を介した際に「販売店契約」をしたはずが「代理店契約」と勘違いされていてトラブルになったという話も少なくありません。今回は、両者の機能の違いや混同しないための対策について解説します。 global_vol349.mp3

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第349回販売店と代理店の違いを理解してますか？

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