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第351回 チャネルを構築しても売上が増えない理由 episode artwork

EPISODE · Jan 25, 2017

第351回 チャネルを構築しても売上が増えない理由

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

チャネルを構築することは重要ですが、それだけでは売上は増えていきません。チャネル構築に加えて何が必要かといえば「プロモーション戦略」で、日本企業の多くが「中途半端なプロモーション投資」をしてしまっていると森辺一樹は指摘します。では、成功しているグローバル先進企業と日本企業の「プロモーション」では、どのように考え方が違うのか、具体事例を交えながらお伝えします。 global_vol351.mp3

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第351回 チャネルを構築しても売上が増えない理由

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