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第354回 海外で交渉をする際に意識すべきこととは episode artwork

EPISODE · Feb 5, 2017

第354回 海外で交渉をする際に意識すべきこととは

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

チャネルを構築する際、ディストリビューターの選定が終わると次は交渉に入ります。しかし、日本企業はなかなか交渉がまとまりきらなかったり、問題が起きたりすることが多くあります。これは、日本企業の交渉力の弱さに原因があると森辺一樹は指摘します。なぜ日本企業は交渉力が弱いのか、そして、交渉に臨む際にはどういった点を意識しなければならないのでしょうか。解説いたします。 global_vol354.mp3

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第354回 海外で交渉をする際に意識すべきこととは

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