EPISODE · Feb 8, 2017

第355回韓国の市場はまだ穴場ではないだろうか

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

先日まで韓国・ソウルに行っていた森辺一樹が感じた韓国マーケットについての状況をレポートします。どの業種にしても、まだ日本のメーカーは戦略的に韓国市場に浸透できていないと森辺は指摘します。具体的にどこでそう感じたのか、また、一般消費財の分野で感じる韓国メーカーの成長やコンビニで感じた韓国の進化について語ります。最後に、日韓関係で感じる点についても言及します。 global_vol355.mp3

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第355回韓国の市場はまだ穴場ではないだろうか

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