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第357回 韓国にはどのような小売りが存在するのか episode artwork

EPISODE · Feb 15, 2017

第357回 韓国にはどのような小売りが存在するのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

近代小売の流通形態が主流となる韓国市場にはどのようなカテゴリーの小売りがあるのでしょうか。今回はまず、CVS(コンビニ)やドラッグストア、スーパーやデパートなどのカテゴリー別の店舗数や強い企業などを紹介していきます。また、具体的に店舗の印象はどうなのか、日本と比べてどのような雰囲気なのか解説します。また、実際に日本企業が攻略していく際の注意点についても言及します。 global_vol357.mp3

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第357回 韓国にはどのような小売りが存在するのか

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