EPISODE · Feb 22, 2017

第359回中間層をとらえるにはどうしたら良いのか？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

アジアを攻略するには中間層のマーケットをしっかりとらえなければいけません。では、その中間層に向けて消費財メーカーは何をしなければならないのでしょうか。キーになるのは「ストアカバレッジ」と「インストアマーケットシェア」だと森辺一樹は言います。では、これらのキーワードは何を表しているのか、何をしなければいけないのか。チョコレートやインドネシアの市場などを例に説明していきます。 global_vol359.mp3

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第359回中間層をとらえるにはどうしたら良いのか？

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