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第360回 売上を左右するインストアマーケットシェア episode artwork

EPISODE · Feb 26, 2017

第360回 売上を左右するインストアマーケットシェア

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回までの"アジア市場で中間層をとらえるために消費財メーカーがやるべきこと"を振り返りながら、その中でも特に重要な「インストアマーケットシェア」についてフォーカスします。力を入れるべきインストアマーケットシェアとはそもそも何なのか、よく言われるインストアシェア（店頭シェア）との違いは何なのか、どのようにインストアマーケットシェアを上昇させていくべきなのか、などを解説いたします。 global_vol360.mp3

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第360回 売上を左右するインストアマーケットシェア

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