EPISODE · Mar 5, 2017

第362回そもそも本当に伝統小売をやるべきなのか？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

「伝統小売へアプローチすることに疑問を持っています。市場が成熟し小売りが近代化してから参入すれば良いのではないでしょうか？」というご質問をリスナーさんから頂戴しました。「小売りが近代化してからでは参入できない」と森辺一樹は回答しますが、その理由について解説を進めていきます。伝統小売が近代化されるまでに、どれくらいの時間が必要なのか、国別の例も挙げながら説明します。 global_vol362.mp3

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第362回そもそも本当に伝統小売をやるべきなのか？

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