EPISODE · Mar 8, 2017

第363回よいディストリビュータをどう選べばよいのか

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

リスナーさんから次のような質問をいただきました。「ディストリビュータをどのように選定すべきか？」「よいディストリビュータを選ぶポイントは？」この質問に対して、森辺一樹は「まず自分達が求めているディストリビュータを設定して、『ロングリスト化』していく必要がある」と言います。具体的にどのように設定するのか、またその後にやるべき「ロングリスト化」とは何なのか、順を追って解説していきます。 global_vol363.mp3

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第363回よいディストリビュータをどう選べばよいのか

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