第36回｜超市扭蛋革命：食物浪費減 25%、即期品變遊戲

from 日本商業現場 · host 研究生 Keith

集10張貼紙轉扭蛋就能破除食物浪費：超市用遊戲心理把3.6億日元廢棄品變成營收。 . ▍本集重點 • Happy Table在即期品貼貼紙，集滿10張轉扭蛋，超過100家店導入、累計減少食物浪費3.6億日元 • 廢棄量最多品項減少24%，超市利潤僅1%，此舉讓原本丟棄的食物轉成營收，完成商業模式創新 • 農會將草莓、白桃、西瓜製成迷你扭蛋公仔，漁業者推魚貨Gacha冷凍組合，商品化激發集物慾望 • 扭蛋延長超市停留時間、帶動周邊消費、強化ESG環保敘事，一個機制實現銷售、廢棄管理、品牌形象多重目標 . 📌 本集精選自《日本大特搜》EP428，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Feb 27, 2026

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第36回｜超市扭蛋革命：食物浪費減 25%、即期品變遊戲

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