EPISODE · Apr 23, 2017

第375回ベトナムで何をしたらブランドが確立された？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

引き続きサッポロホールディングス株式会社の取締役、野瀬裕之氏との対談を振り返りながら話を掘り下げていきます。ベトナム市場で支持されるサッポロブランドはどのようにして確立されたのでしょうか。ベトナムで選ばれるようになるためのPR手法や、サッポロが重視する「オンのマーケット」と「オフのマーケット」、ビールの温度から考えるアジア戦略、などについて考察を入れながら解説していきます。 global_vol375.mp3

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第375回ベトナムで何をしたらブランドが確立された？

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