第37回｜推活巧克力經濟：從 9 色擴到 26 色的情人節偶像產業

from 日本商業現場 · host 研究生 Keith

戀愛消失、推活永不褪燒：9色到26色、永旺備貨1.4倍，巧克力從情人節禮物變身應援儀式。 . ▍本集重點 • 推活巧克力2024年Merry Chocolate推9色先發、後進品牌擴至26色滿足粉絲應援色與CP配對需求 • 永旺超市備貨量漲至去年1.4倍，從Z世代非主流玩法滲透至主婦市場，推活巧克力走向全齡化 • 消費者買巧克力不送人而自食，搭配偶像應援色、壓克力立牌、小卡擺拍上傳社群完成推火儀式 • 企業發現關鍵洞察：戀愛消費萎縮但推活熱情永不退燒，一粉多推多買，單位消費倍增，顛覆情人節經濟 . 📌 本集精選自《日本大特搜》EP439，加入最新觀點重新錄製。 . 🎧 Keith 的另一個節目《日本大特搜》——日本旅遊、美食、生活文化，每週更新。 Apple Podcast: https://researcher.studio/jv-apple Spotify: https://researcher.studio/jv-spotify -- Hosting provided by SoundOn

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第37回｜推活巧克力經濟：從 9 色擴到 26 色的情人節偶像產業

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