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第381回 香港の市場は並行品のコントロールが重要だ episode artwork

EPISODE · May 17, 2017

第381回 香港の市場は並行品のコントロールが重要だ

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

730万人の市場である香港は、輸出入の税金がかからないため「並行品天国」とも言えます。一見やりやすいような市場ではありますが、並行品の取り扱いに気を付けなければ一転して"地獄"にもなりかねないと森辺は指摘します。それでは、どのように並行品をコントロールすればよいのか、日本メーカーとしてどう対応すべきなのか、そもそもどのようなお店の種類があるのか。お菓子メーカーなどを例に解説します。 global_vol381.mp3

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第381回 香港の市場は並行品のコントロールが重要だ

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