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第384回 グローバルで成功するために持つべき「目線」 episode artwork

EPISODE · May 28, 2017

第384回 グローバルで成功するために持つべき「目線」

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

日本企業が海外展開を進めていくうえで、どういった「目線」を持つべきなのでしょうか。根本的な考え方として、日本と海外の市場は違うわけです。違う市場に展開していく際に持つべき目線の中でも特に重要な目線として、「自分たちの製品やサービスがその市場でどういう進化を遂げるのかを見極めるべき」と森辺一樹は言います。具体的に、SNSでの連絡方法やチョコレート菓子などを例に出しながら解説します。 global_vol384.mp3

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第384回 グローバルで成功するために持つべき「目線」

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