EPISODE · Jul 16, 2017

第397回日系小売りの撤退は消費財メーカーの痛手に？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

前回「セブンイレブンのインドネシア撤退」についてお伝えしましたが、同様に他の小売りも撤退するのではないかとも考えられます。その場合、消費財メーカーにとって大きな痛手になってしまうのではないでしょうか？この疑問に森辺一樹は「痛手にはならない」と言います。「そもそも日系の小売りを当てにすること自体が間違っている」という森辺が、「では、どうしたら成功するのか？」という成功の方程式について解説します。 global_vol397.mp3

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第397回日系小売りの撤退は消費財メーカーの痛手に？

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