PodParley PodParley
PodParley
第401回 経営者は「マーケティング思考」になりなさい！ episode artwork

EPISODE · Aug 2, 2017

第401回 経営者は「マーケティング思考」になりなさい！

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

なぜ経営者はマーケティング思考にならないのでしょうか。前回に引き続き、"400回突破記念"として明治大学経営学部の大石教授をお招きし、今年2月に出版された「実践的グローバルマーケティング」に基づいてマーケティングの定義やチャネル戦略についてお話を伺います。大石教授は日本企業の問題点として「経営者がマーケティング思考になっていない」と言いますが、その解決策について森辺一樹と語り合います。 global_vol401.mp3

Episode metadata supplied by the publisher feed · Published Aug 2, 2017

Embed this episode

Ready to play

第401回 経営者は「マーケティング思考」になりなさい！

0:00 0:00

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

When was this Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜 episode published?

This episode was published on August 2, 2017.

Can I download this Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!