EPISODE · Aug 13, 2017

第404回「なとり」のおつまみは海外に進出すべきだ

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

「こういう会社こそ海外に進出するべきだ」と森辺一樹が感じる、"気になる会社"をシリーズでピックアップしていきます。まず1社目は、食料品の製造販売「なとり」。森辺が手に取る「燻製チーズ」などは、なとり社のものばかり。そんなおつまみは、「海外でも通用するし、世界で勝つべき会社だ」と言います。実際にIRで売上などを見ながら、グローバル市場にどう展開していくべきか、そのために何をすべきなのかを分析していきます。 global_vol404.mp3

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第404回「なとり」のおつまみは海外に進出すべきだ

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