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第406回 マルカワの風船ガムは世界で通用するはずだ episode artwork

EPISODE · Aug 20, 2017

第406回 マルカワの風船ガムは世界で通用するはずだ

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

ネコのキャラクターが描かれた「フィリックスガム」をご存知でしょうか。森辺一樹の"気になる会社"シリーズ3社目は、「フィリックスガム」や「コーラガム」などの風船ガムを作っている丸川製菓株式会社をピックアップします。「すべてが完璧だ」と森辺も絶賛する質の高いガムながら、まだまだ昔ながらの問屋ビジネスをしてしまい世界に広がっていないと森辺は嘆きます。「世界のマルカワ」になるために何をするべきなのか解説します。 global_vol406.mp3

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