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第408回 輸出ビジネスをする企業の悩みと望ましい形 episode artwork

EPISODE · Aug 27, 2017

第408回 輸出ビジネスをする企業の悩みと望ましい形

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「輸出ビジネスからチャネルビジネスにシフトしましょう」と森辺一樹は言い続けていますが、現状で輸出ビジネスをしている企業はどのような悩みを抱えているのでしょうか。また、シフトを進めるお客様からは「現産現販をしているがTTのチャネルが取れない」「輸出額を増やしたいがどうしたらいいか」といった質問をいただきますが、まずはどういった形で進めていくのが望ましいのか、2つのアプローチについて解説してまいります。 global_vol408.mp3

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第408回 輸出ビジネスをする企業の悩みと望ましい形

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