EPISODE · Sep 3, 2017

第409回チャネルビジネスへの転換を図るためには？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

輸出ビジネスからチャネルビジネスへの転換を図るために、具体的に何からやればいいのか？という質問に対し、「まずは自社の商品がどこに流通しているのかを把握しましょう」と森辺一樹は言います。今回は、「流通を理解することの重要性」や、「どのような流れで流通を把握していくのか」を解説しつつ、さらに一歩踏み込んで「ディストリビューターとのコミュニケーションの質を上げるためのポイント」についても言及していきます。 global_vol409.mp3

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第409回チャネルビジネスへの転換を図るためには？

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