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第410回 ディストリビューターを選ぶタイミングの重要性

EPISODE · Sep 6, 2017

第410回 ディストリビューターを選ぶタイミングの重要性

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

ディストリビューターの選定方法も重要ですが、選定タイミングはもっと重要であると森辺一樹は言います。なぜなら、各国の優秀なディストリビューターの数は限られており、カテゴリごとに優秀なのは10−20社しかいません。ディストリビューターの見直しもしくは優秀なディストリビューターを探したいと思っている日本企業は、早くしなければ優秀なディストリビューターを競合にとられてしまうのです。今回は、その辺りの話をお届けします。 global_vol410.mp3

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第410回 ディストリビューターを選ぶタイミングの重要性

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