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第413回 「VIP」の3か国でTTに置くための判断基準とは episode artwork

EPISODE · Sep 17, 2017

第413回 「VIP」の3か国でTTに置くための判断基準とは

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

VIP（ベトナム・インドネシア・フィリピン）の3か国では、「MTに置く力はあるけど、TTに置く力がない」とよく言われます。展開するために現地法人を立ててしまうと赤字になるし、輸出ビジネスをしても売上は望めません。やはりディストリビューターの活用が必須になるのですが、ではTTに置いていくためにディストリビューターをどう見極めていけば良いのでしょうか。森辺一樹が「ディストリビューターの判断基準」をお伝えしてまいります。 global_vol413.mp3

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第413回 「VIP」の3か国でTTに置くための判断基準とは

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