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第415回 ベトナムの市場で苦労する要因とは何なのか episode artwork

EPISODE · Sep 24, 2017

第415回 ベトナムの市場で苦労する要因とは何なのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

ベトナムについてのお問い合わせをいただくことが増えてきましたが、皆さまが苦労されている要因は共通しているように思います。それは、成長期待の強い新興国群を表す略称「VIP」の一角でもあるため期待値が高い割に、まだまだマーケットが発展段階であることから起きてしまう苦労です。今回は、MTやTTのマーケット規模が具体的にどの程度なのか、そして、それによってなぜ苦労してしまうのかを森辺一樹が解説いたします。 global_vol415.mp3

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第415回 ベトナムの市場で苦労する要因とは何なのか

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