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第427回 情報を集めて"3割の仮説"を持つことが重要だ！ episode artwork

EPISODE · Nov 12, 2017

第427回 情報を集めて"3割の仮説"を持つことが重要だ！

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「上手くいっている企業は情報を持っている量が多い」と前回お伝えしましたが、具体的にどんな情報を持っていると上手くいきやすいのでしょうか？　この問いに森辺一樹は、マクロ環境とミクロ環境、つまり「市場の情報」と「競合の情報」だと回答します。今回は、これらの情報収集を行って最初に"3割の仮説"を持つことの重要性について話を進めていきます。仮説を立てたら次に何をすることでアジア展開は上手くいくのでしょうか。必聴です。 global_vol427.mp3

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第427回 情報を集めて"3割の仮説"を持つことが重要だ！

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