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第429回 日本企業の戦略の作りかたは、何故ダメなのか？ episode artwork

EPISODE · Nov 23, 2017

第429回 日本企業の戦略の作りかたは、何故ダメなのか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

今回から4回にわたって"戦略"について深く掘り下げて考えていきたいと思います。まずは、そもそも森辺一樹が考える"戦略"とは何なのでしょうか。また、アジア展開に成功している欧米の先進グローバル企業の戦略の特徴とはどういったもので、それに対して日本企業のダメな戦略の作りかたとはどういったものなのか。さらに、日本企業の戦略の作りかたが何故ダメなのか、という点に至るまでベトナム・ホーチミンから解説していきます。 global_vol429.mp3

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第429回 日本企業の戦略の作りかたは、何故ダメなのか？

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