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第430回 戦略を作るための投資をしなければならない理由 episode artwork

EPISODE · Nov 26, 2017

第430回 戦略を作るための投資をしなければならない理由

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回に続き"戦略"について深く掘り下げて考えていきます。外資系の先進グローバル企業と日本企業の大きな違いとして、「現地でのPRなどに大きな投資をしている」という点が挙げられますが、これは資金に余裕があるからではなく"戦略"があるから資金を使えているのだ、と森辺一樹は言います。今回は、戦略の重要性だけでなく、具体的にどこまで考えるべきなのか、さらに、「戦略を作るための投資」をすべき理由についても語ります。 global_vol430.mp3

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第430回 戦略を作るための投資をしなければならない理由

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