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第431回 アジア新興国での「プレミアム戦略」なんて大反対 episode artwork

EPISODE · Nov 28, 2017

第431回 アジア新興国での「プレミアム戦略」なんて大反対

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

日本企業のIR資料を見てると、アジアの富裕層を狙っていく「プレミアム戦略」というワードが目につきます。しかし、森辺一樹はプレミアム戦略に対して「大反対だ」と言い切ります。プレミアム戦略を進めるくらいならアジアに出る必要性はなく、日本の地方都市でビジネスをしているほうがラクだとも言います。では、なぜそこまで言い切れるのか。逆に"プレミアム戦略を考える余地があるケース"とはどのような場合なのか、などを解説します。 global_vol431.mp3

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第431回 アジア新興国での「プレミアム戦略」なんて大反対

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