EPISODE · Nov 29, 2017

第432回狙うべき"中間層"と、異なる"プレミアムの定義"

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

前回、森辺一樹は「プレミアム戦略は大反対だ」という話をしましたが、では具体的にアジア新興国ではどの層をどのように狙っていけば良いのかというと「中間層」だと森辺は明言します。今回は狙うべき「中間層」についての話を展開しますが、それだけでなく「日本企業は"プレミアム"への考え方が中途半端だ」とも指摘します。具体的にヨーロッパ企業と日本企業で異なる「プレミアムの定義」についても森辺が詳しく言及してまいります。 global_vol432.mp3

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第432回狙うべき"中間層"と、異なる"プレミアムの定義"

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