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第442回 戦略なきグローバル販売に限界が訪れる2つの理由 episode artwork

EPISODE · Jan 10, 2018

第442回 戦略なきグローバル販売に限界が訪れる2つの理由

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

スパイダーにはよく「ディストリビューターの交渉やチャネル構築は具体的にどうやっていったら良いのか」というご質問が寄せられます。この質問に対して森辺一樹は2つの問題点を指摘します。1つは圧倒的に情報量が少ないため、戦略が十分に練られていないこと。そしてもう1つは、十分な戦略があったとしても実行に移せる人材が育っていないということです。特に2つ目の「実行に移せる人材の不在」について、詳しく解説してまいります。 global_vol442.mp3

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第442回 戦略なきグローバル販売に限界が訪れる2つの理由

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