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第443回 4P戦略へ転換するための対策は「〇〇をお金で買う」 episode artwork

EPISODE · Jan 14, 2018

第443回 4P戦略へ転換するための対策は「〇〇をお金で買う」

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回お伝えした「グローバル販売における2つの問題点」について、今回はもう少し踏み込んで話を展開します。森辺一樹は、かつて製造業がとっていた1P戦略は通用せず4P戦略へ転換しなければならないが、追いついていないと指摘します。そのため、必要となる対策はアウトソーシングの活用などで「時間をお金で買いなさい」ということ。これは具体的にどういうことなのか、社内の様々な部門を例にしながら問題点も踏まえて解説します。 global_vol443.mp3

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第443回 4P戦略へ転換するための対策は「〇〇をお金で買う」

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