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第448回 権限移譲を最適化するために本社がすべきことは？ episode artwork

EPISODE · Feb 1, 2018

第448回 権限移譲を最適化するために本社がすべきことは？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

海外での事業展開について一時期、「日本企業は権限移譲が遅れている」とか「ローカル主導で進めていくべき」といった論調がありましたが、これらについて森辺一樹は「紙一重」だと言います。何が紙一重かというと、「なんでもかんでも権限移譲ではなく、なんでもかんでもローカル主導ではない」ということですが、では、本社と現地の最適なバランスとはどういった状態なのか、そして本社がすべきことは何なのか、解説してまいります。 global_vol448.mp3

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