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第454回 日本企業はなぜアジアで人材を活用できないのか？ episode artwork

EPISODE · Feb 21, 2018

第454回 日本企業はなぜアジアで人材を活用できないのか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

アジア展開において日本より長けているのが欧米企業の戦略。その戦略の一つに「人」があると森辺一樹は言いますが、具体的には「欧米企業は現地の優秀な人を採用して、現地で上手く活動してもらう仕組み作りができている」と言います。翻って日本企業は、日本人が主たるポジションを担当しており「現地化が大事だ」とは言いつつも、まだ進んでいない状況です。なぜこのような状況が続くのか、日本企業のメンタリティも含め指摘します。 global_vol454.mp3

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第454回 日本企業はなぜアジアで人材を活用できないのか？

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