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第457回 「小売りへの交渉力」が外資と日本では異なる理由 episode artwork

EPISODE · Mar 7, 2018

第457回 「小売りへの交渉力」が外資と日本では異なる理由

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

今回は現場の実務者向けセミナーでよくある質問を共有させていただきます。アジア展開する際に「小売り企業に対して外資に比べて交渉力を持てない。自社が大きすぎて組織的に交渉ができない」という悩みを良く聞きます。この悩みに対して森辺一樹が、まず「交渉」というのが何を指すのか事例を交えながら解説しつつ、根本的な問題として「日本は事業部の力が強すぎる」点が挙げられるのではないかという指摘をしてまいります。 global_vol457.mp3

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第457回 「小売りへの交渉力」が外資と日本では異なる理由

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