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第462回 売上を拡大するために必要な2つの管理指標とは何か episode artwork

EPISODE · Mar 25, 2018

第462回 売上を拡大するために必要な2つの管理指標とは何か

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

海外展開で売上を拡大するにはマネージメントがポイントになります。マネージメントするには様々な管理指標＝KPIの設定が必要になりますが、「多くの日本企業がKPIの設定を間違えている」と森辺一樹は言い切ります。具体的には「前年比に対して何パーセントアップ」などの大まかなKPIになっており、本来見るべきは「ストアカバレッジ」と「インストアマーケットシェア」の2つだと言います。今回はこの2つの管理指標を詳しく説明します。 global_vol462.mp3

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第462回 売上を拡大するために必要な2つの管理指標とは何か

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