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第463回 グローバル戦略を作るうえで最も重要になることは？ episode artwork

EPISODE · Mar 26, 2018

第463回 グローバル戦略を作るうえで最も重要になることは？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

今回は、海外展開する際に「参入戦略」や「再参入戦略」を立てるうえで重要なことをお伝えします。戦略というのはアウトプットですから、優れたアウトプットをするためにはインプットが重要だと森辺一樹は言います。インプットはつまり情報収集力ですが「日本企業はあまりにも情報が少なさすぎる」と嘆きます。では具体的にどういった情報があるべきで、外資系企業と比べてどういった状態になってしまっているのか、お伝えしてまいります。 global_vol463.mp3

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第463回 グローバル戦略を作るうえで最も重要になることは？

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