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第479回 消費財メーカー向けセミナーでどのような講義をしたのか episode artwork

EPISODE · May 27, 2018

第479回 消費財メーカー向けセミナーでどのような講義をしたのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

5月18日にマーケティング研究協会主催で開催された『先進グローバル企業に学ぶ アジア新興国における戦略的チャネル構築』という消費財メーカー向けセミナーについてお話しをしていきます。『チャネルビジネスへの転換』『消費財メーカーから学ぶ3つのKSF』『ASEAN市場参入戦略立案の具体的方法』『強固なチャネルの創り方』など、実際のセミナーの章立てに沿って、森辺一樹がどのような講義をしていったのか解説をしてまいります。 global_vol479.mp3

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第479回 消費財メーカー向けセミナーでどのような講義をしたのか

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