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第485回 20年前、ASEAN市場に参入した欧米企業はどうだった？ episode artwork

EPISODE · Jun 17, 2018

第485回 20年前、ASEAN市場に参入した欧米企業はどうだった？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「欧米企業は日本企業よりも20年早くASEAN市場に参入しているが、当時の欧米企業はどのような状態だったのでしょうか？」という質問を先日のセミナーでいただきました。森辺一樹いわく市場の状態としては「当時はディストリビューターという業種がほとんどおらず、小売りもMTがない状態だった」とのことですが、当時の欧米企業（FMCG）がそこからどう市場を開拓していったのか、どのようなマインドだったのか、詳しく解説してまいります。 global_vol485.mp3

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第485回 20年前、ASEAN市場に参入した欧米企業はどうだった？

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