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第487回 ASEAN市場において、"TTで売れるもの"とは何なのか？ episode artwork

EPISODE · Jun 24, 2018

第487回 ASEAN市場において、"TTで売れるもの"とは何なのか？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「「TTで売れるものしか扱わない」とオーナーに言われたのだが、TTで売れるものとはいったい何なのでしょうか？」という質問を先日のセミナーでいただきました。森辺一樹は、「その前に、TTには種類が幾つもある」と断言。それがどういった分類なのかを知り、自分たちの商品がどのTTに向いているのかを考えるべきだと言います。他にも、そもそもTTで売れるものじゃない場合にどう対応するか等、企業側でできる努力について解説します。 global_vol487.mp3

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第487回 ASEAN市場において、"TTで売れるもの"とは何なのか？

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