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第490回 「インストアマーケットシェア」はどこまで把握すべき？

EPISODE · Jul 4, 2018

第490回 「インストアマーケットシェア」はどこまで把握すべき？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「TT1店舗当たりのインストアマーケットシェアまで把握すべきなのか？」という質問を先日のセミナーでいただきました。森辺一樹は、「TT1店舗当たりを把握するのは大変。エリア単位で把握すべき」と言います。インストアマーケットシェアの把握の仕方について、今後どのようになっていくかの展望も併せて解説していきます。マーケティング研究協会主催セミナーのQ&Aは今回までですが、次はどんなセミナーに登壇するのかもご案内します。 global_vol490.mp3

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第490回 「インストアマーケットシェア」はどこまで把握すべき？

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