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第492回 今後のASEANでのイーコマース、課題は「物流」である episode artwork

EPISODE · Jul 11, 2018

第492回 今後のASEANでのイーコマース、課題は「物流」である

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

先日の『ASEANでの事業機会をどう捉えるか』というASEAN経済セミナーでいただいた質問への回答を、こちらでも共有させていただきます。まず最初の質問は「今後のASEANでのイーコマースはどうなるのか？」というもの。森辺一樹の回答として、まず世界でのイーコマースの状況を説明しつつ、FMCGの領域ではまだまだゆっくりとした伸びなのでは、と指摘します。課題は「物流」だと言いますが、具体的にどういうことなのか解説していきます。 global_vol492.mp3

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第492回 今後のASEANでのイーコマース、課題は「物流」である

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