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第506回 ASEANへの海外販売は、まず「輸出」からはじまる episode artwork

EPISODE · Sep 5, 2018

第506回 ASEANへの海外販売は、まず「輸出」からはじまる

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

先日、マーケティング研究協会主催で開催された『ASEANへの輸出を劇的に伸ばすための戦略的チャネル構築セミナー』という消費財メーカー向けセミナーについてお話しをしていきます。海外販売はまず輸出から始まりますが、どのような流れで現産・現販に切り替わっていくのか簡単にご説明します。また、会場の雰囲気はどうだったのかなどもお伝えしますが、セミナー中に出た質問については次回以降、皆さんにも共有してまいります。 global_vol506.mp3

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第506回 ASEANへの海外販売は、まず「輸出」からはじまる

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