EPISODE · Sep 9, 2018

第507回手を出さないほうが良いASEANの国とはどこか？

from Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

先日、森辺一樹が登壇したマーケティング研究協会主催の『ASEANへの輸出を劇的に伸ばすための戦略的チャネル構築』というセミナー。そこでいただいた質問への回答を、こちらでも共有させていただきます。「中間層がMTではなくTTにいっている国はまだ手を出さないほうがいいのか？」という質問がありましたが、森辺は「国を選ぶべきだ」と答えます。その理由について実際にセミナー中にどのような話をしたのか、改めて解説します。 global_vol507.mp3

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第507回手を出さないほうが良いASEANの国とはどこか？

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