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第509回 現地に拠点が無く、輸出でMTを攻める時の攻略法 episode artwork

EPISODE · Sep 16, 2018

第509回 現地に拠点が無く、輸出でMTを攻める時の攻略法

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回に引き続き、森辺一樹が登壇したマーケティング研究協会主催の『ASEANへの輸出を劇的に伸ばすための戦略的チャネル構築』というセミナーでいただいた質問への回答を、こちらでも共有させていただきます。「輸出でMTを攻める時の攻略法は？」という質問がありましたが、森辺は「すべてはディストリビューターの選定と管理育成に掛かっている」と答えます。具体的に、選定や管理育成で何をすべきなのか解説してまいります。 global_vol509.mp3

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第509回 現地に拠点が無く、輸出でMTを攻める時の攻略法

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