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第510回 なぜ1か国1ディストリビューター制は上手くいかない？ episode artwork

EPISODE · Sep 19, 2018

第510回 なぜ1か国1ディストリビューター制は上手くいかない？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

「1か国1ディストリビューター制で上手くいっていないが、どうすればいいか」という質問を先日のマーケティング研究協会主催の『ASEANへの輸出を劇的に伸ばすための戦略的チャネル構築』というセミナーでいただきました。1ディストリビューター制は管理面では良いものの、現実的には小売りをカバーできないと森辺一樹は言います。ではなぜ1か国1ディストリビューター制では上手くいかないのか、具体的に事例を交えながら解説します。 global_vol510.mp3

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