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第524回 海外での展示会、中小企業がやっても意味がない？ episode artwork

EPISODE · Nov 14, 2018

第524回 海外での展示会、中小企業がやっても意味がない？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

冒頭で首都高を走るパトカーのサイレンが邪魔をしてしまうのですが、前回に続いて東京信用保証協会主催の中小企業向け「海外展開セミナー」の話をさせていただきます。中小企業向けの情報発信をすることはスパイダーとして珍しいのですが、その意図について森辺一樹が説明します。そのなかで、「中小企業が煽られて海外での展示会をやったりするが、意味がないことが多い」と発言するのですが、この辺りも後半に言及してまいります。 global_vol524.mp3

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第524回 海外での展示会、中小企業がやっても意味がない？

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