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第525回 BtoBにおけるチャネル構築セミナーで何を伝えたのか episode artwork

EPISODE · Nov 18, 2018

第525回 BtoBにおけるチャネル構築セミナーで何を伝えたのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

『BtoB製造業のためのアジア新興国における戦略的チャネル構築 ～欧米系・ローカル系競合企業に勝つための具体策～』というセミナーがマーケティング研究協会主催で10月19日(金)に開催され、森辺一樹が登壇いたしました。今回はそこでどのような話をしていったのかお伝えします。そもそもBtoCとBtoBでは何が違うのか。そして、1章から6章までのセミナー構成においてそれぞれどのような流れで話を進めていったのか、概略をお話します。 global_vol525.mp3

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第525回 BtoBにおけるチャネル構築セミナーで何を伝えたのか

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