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第526回 海外進出する際の「調査費用」を理解してもらうには？ episode artwork

EPISODE · Nov 21, 2018

第526回 海外進出する際の「調査費用」を理解してもらうには？

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

前回もご紹介したマーケティング研究協会主催の『BtoB製造業のためのアジア新興国における戦略的チャネル戦略 ～欧米系・ローカル系競合企業に勝つための具体策～』というセミナーで、「企業が海外進出する際の調査費用の捻出を上層部に理解してもらえないがどうしたら良いか」という相談を受けました。それに対して森辺一樹は「なぜ調査が必要なのか」を解説したうえで、それを理解させるためにどうしたら良いかを説明していきます。 global_vol526.mp3

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第526回 海外進出する際の「調査費用」を理解してもらうには？

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