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第527回 森辺一樹が考える"戦略"とは一体どういうことなのか episode artwork

EPISODE · Nov 25, 2018

第527回 森辺一樹が考える"戦略"とは一体どういうことなのか

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

良いインプットが無ければ良いアウトプットが出来ないという話を前回しましたが、では森辺一樹が考える良いアウトプット＝戦略とは一体どういうことなのでしょうか。そしてなぜ"戦略"が重要なのでしょうか。森辺は戦略について「課題を発見し、これから起こりうる危機に対する対策を考えること」と言いますが、それが出来ていない企業はなぜ出来ていないのか、またどのように考えていくべきなのか、実際の例を挙げながら解説していきます。 global_vol527.mp3

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第527回 森辺一樹が考える"戦略"とは一体どういうことなのか

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