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第530回 「セルイン」と「セルアウト」の両輪を回すことが大切だ episode artwork

EPISODE · Dec 5, 2018

第530回 「セルイン」と「セルアウト」の両輪を回すことが大切だ

from Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

引き続き、リコージャパン株式会社様が主催の『リコーアジアフォーラム2018』について話を進めてまいります。森辺一樹もこのイベントに登壇し、『アジア進出の経営戦略とリーダーシップ』と題して三章構成でお話ししましたが、今回は第2章の「先進グローバル企業から学ぶ3つのKSF」でお伝えしたことを解説してまいります。3つのKSFがそれぞれ何なのか、その中でも特に「セルインとセルアウトの両輪を回すことの大切さ」について言及していきます。 global_vol530.mp3

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第530回 「セルイン」と「セルアウト」の両輪を回すことが大切だ

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